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NIKE MERCURIAL X
Jointly created with the Nike Brand Design team, the MercurialX Summer 2016 campaign for NikeFootballX brings to life the concept of ‘Speed Remixed’ by fusing the rebellious nature of street racing with the high energy of small sided football. The film connects the two unique cultures by portraying the MercurialX boot side by side with its ‘supercar’ avatar in a fast moving, coordinated tag team edit.